The advertising and branding sector is filled with competent individuals, but it takes more than competence for one to rise and realize their full potential in this field. One professional who’s recognized her strengths in this area is the Global CEO of CP+B, Lori Senecal. Lori is a vibrant professional with years’ of experience in the field of advertising. Her approach to the business is what that makes her stand out. She believes the client should get paid before she can get paid. This method means that Senecal has no other option other than innovating advertising and marketing solutions that would work for the client.
What exactly is Lori Senecal stand out?
Lori Senecal is the last born in her family of four girls. She is from Montreal and grew up getting all the attention from her parents and siblings. Despite all the love that is usually showered for the last child in the family, Lori managed to set a high bar for herself. For more info visit her LinkedIn account.
She has been in the advertising industry for quite some time, something that has equipped her with all the experience and business networks she needs to be successful in the sector. She had a very successful stint at Kirshenbaum Bond Senecal where she served as the Global Executive Chairman. During her time at the firm, Senecal oversaw the expansion of the company’s business and introduced a corporate culture that keeps propelling the business even in her absence. Her track record at KBS made the management of Crispin, Porter, and Bogusky to headhunt her so that she could take the position of Global Chief Executive Officer in the enterprise.
Lori qualified academically with a degree from the University of McGill. She once served as an executive at the New York office of McCann Erickson. At McCann, she helped create successful campaigns for household names such as Coca-Cola and Xbox.
In her position, Lori is always faced with the challenges of developing a successful marketing campaign. She notes that her satisfaction is derived from the moment a client gets satisfied with her solution. This attribute keeps pushing her to greater heights in her career.
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