She is the CEO of Crispin Porter and Bogusky. Lori has climbed the ladder of success from the onset after graduating in sales and marketing. Her motivation was her successful older siblings that she looked to emulate and she has made her dream a reality. Her quality leadership is noted in every company she has worked which leaves employers wanting to have her in their firms.
Honored to be included with these amazing women https://t.co/X83vgxWmx8
— Lori Senecal (@digitalori) December 5, 2017
She launched a marketing unit for young adults in 2003 and named it TAG Ideation. She has a wide range of experiences with popular brands including working as the Coca-Cola’s Global Accountant Director. From 2005, she was the Chief Marketing Officer for DDB Worldwide Communications Group Inc. for four years. She then headed its full sales and marketing department. Lori’s innovative mind that led to the creation of TAG Ideation earned her a role at TAG-New York as the Co-Managing Director. Check out GCReport to see more.
She was the Accountant Managing Director and executive vice president of McCann Worldgroup for a while, and in 2009, she went a step higher and became CEO and President of Kirshenbaum Bond and Partners. Later in 2014, she served both as a director and as CEO of MDC Partners Inc. She has had so many achievements in her career that anyone within her industry would want to attain. Apart from climbing her career ladder at a steady speed, she has memberships in particular firms.
Senecal is a member of Ad Council Board and won Quantum Leap Award in 2013, with both achievements affiliated to her innovative and leadership skills. In 2017, she was termed as the most creative person in the business. Everywhere Lori works she leaves a mark of transformation and improvement. Her presence is influential for any level of business to grow tremendously.
Her role as CEO is to ensure global growth and expansion. She is in charge of 10 international offices of the company. She focuses on talent to build an entrepreneurial spirit wherever she works. In 2016, she was among the four agency executives to watch. She has been listed on Advertising Age as Standout Agencies. She continues to revolutionalize the business world.