Carlos Alberto de Oliveira Andrade is perhaps one of the most successful Chief Executives in Latin America. Coming from a medical profession, he quit his job as a physician and focused on automobile importation and manufacturing. Presently, Carlos Alberto de Oliveira Andrade is the chief executive of CAOA, the largest automobile importer in South America. More about him and the company is found in this piece.
Origin of CAOA and major Milestones
The birth of CAOA can almost be termed as miraculous. The whole idea came about when the Ford Dealership in Campina Grande went broke. They had sold a Ford Landau to Dr. Carlos. When they failed to deliver the car, Carlos Alberto de Oliveira Andrade proposed that the dealership, which was bankrupt at the time, be sold to him to compensate for the Landau that wasn’t delivered.
It was then that CAOA was born. The name of the company is attributed to Dr. Carlos’ initials, Carlos Alberto de Oliveira Andrade. After that, he switched his career and became the manager of the company. Since its inception, the company has achieved tremendous success, having been named the largest dealership in Ford automobiles in the whole of Brazil.
Importation of Different Vehicle Brands
CAOA took advantage of the lifting of the importation ban in Brazil of foreign vehicles in 1992. Subsequently, they rose to become the only recognized importers of Renault, a French brand. The brand, later on, topped the list in the number of sales among the vehicles that were sold by CAOA. However, the deal later came to an end, and the company ceased importing Renault cars.
Apart from Renault, Dr. Carlos’ company also imports other car brands such as Subaru and Hyundai. Their global recognition saw them become the exclusive importer of Subaru cars in Brazil in 1998. Additionally, the company also stated importing Hyundai cars in 1999. After that, Carlos Alberto de Oliveria Andrade applied his marketing strategy to make Hyundai cars become the bestsellers in the entire country.
The Final Word
The success of CAOA can be attributed to the leadership of Carlos Alberto de Oliveira Andrade. His dedication to the growth and expansion of the company has borne fruits, enabling the company to be the sole importers of Subaru, Hyundai and Ford vehicles. With over one million cars sold and 40 years in the automobile sector, CAOA says it still strives to be the best in the world while putting the interests of their customers first.