Category Archives: Advertising Agency

Jose Henrique Borghi-An Icon In Brazilian Advertising

Home | Advertising Agency | Jose Henrique Borghi-An Icon In Brazilian Advertising

Jose Henrique Borghi is an accomplished Brazilian advertising executive who started in the business over 25 years ago. He currently serves as founder and Co-CEO of the Mullen Lowe Group. Along with his top marketing and advertising team they create award winning advertising campaigns to catapult their customers businesses to the next level in advertising. He provides leadership and vision for the continued development and advancement of this award winning advertising agency.

 

Jose Henrique Borghi knows how to emerge in international markets and is a superior creative spirit whose emotions and creative spirit can be seen in all of his advertising campaigns. It is this reason he has landed campaign ads for top international companies such as Delta, and American Express.

 

The road to this position is paved with a series of brilliant advertising campaigns that was created by Jose Henrique Borghi including the ad for wildlife conservation entitled “Mammals of Parmalat”. And with this success comes rewards, including seven London Festival Awards, 10 Clio Awards, 14 Cannes Lions, and 11 New York Festival Awards.

 

Prior to his position of Co-CEO at Mullen Group, Jose Henrique Borghi started his career with Standart Ogilvy where he quickly learned the in’s and out’s of the advertising industry. From that point on he was determined to succeed and decided to pursue a career in this industrious field and learn more about Borghi.

 

Some of his most memorable ads include those of top companies such as Fiat, Unilever, Delta and Mitsubishi. Jose Henrique Borghi holds a degree in Marketing from Pontifical Catholic University in Brazil and more information click here.

A Look at Mullen Lowe Brasil’s Jose Borghi

Home | Advertising Agency | A Look at Mullen Lowe Brasil’s Jose Borghi

The Brazilian advertising sector has very influential advertisers and Jose Borghi is at the top of the list. Jose founded Mullen Lowe Ad Agency, an advertising firm that was previously called Borghi Lowe. He has many campaigns to his name such as Mammals of Parmalat that involves children dressed as staffed animals singing jingles. He has also advertised Sazon, a very memorable advert.

Advertising Story

As a young man, Jose was not sure exactly what he wanted to do in life. While in high school, his sister invited him to a theater called Castro Neves to watch a performance. This is where the idea of what he wanted to do life came to him. The performance involved an award ceremony at Canned. Jose Borghi later came to win the Cannes lions.

Campaigns and Awards

Jose has always been involved in important campaign. This started in the early years of his career. He has taken part in Fiat’s Review Concepts, Honda campaigns, and Down Syndrome Association’s Carlinhos among others. Other companies he has been involved with are Delta Airlines, Globo, Folha Group, Procter, American Express, and Antarctica among others. Some of the awards Jose Borghi has received are 7 London Festival Awards, 10 Clios Awards, 14 Cannes Lions as well as 15 April Avertising Awards.

Read more:
Mullen Lowe Brasil e o número crescente de jovens empreendedores no país
O objetivo era se divertir, diz José Borghi sobre os vídeos do Instagram

Jose Borghi’s Ability

Jose Borghi is a very dedicated and persistent worker. An advertiser called Marathoner says Jose is very committed to his work. Jose says that life has taught him that no one can make life easy for him unless he works hard to make it so. This has helped hi achieve his goals by appreciating the fruits of hard work. He has learned to never give up until during setbacks in the course of trying to achieve his goals.

About Jose Borghi

Jose has a degree in advertising from PUC Campinas. His first job was at Standart Ogilvy Agency. He has also worked at other prosperous ad agencies such as Talent, FCB, Leo Burnett and DM9/DDB to start BorgiErh with Erh Ray, his partner. Jose says that they started the company from scratch without a godfather, investors or a bank to help. He attributed the company’s success to the fact that they learned everything first-hand. In November 2006, due to its success, Lowe acquired the agency that was later renamed to Borghi Lowe. The agency recently merged with Mullen Group and Lowe & Partner to become Mullen Lowe. Andre Gomes and Jose are co-CEO’s at the agency.

Read more about Jose Borghi on Mullen Lowe Group