The marketing team for the Bumble dating app developed by Whitney Wolfe Herd cherishes its message of female empowerment. Around Bumble’s Headquarters in Austin, Texas are posters and neon signs espousing various Bumble sayings like “Be the CEO your parents always wanted you to marry”, “Make the First Move” and “You’re a Queen Bee.” At Bumble, female empowerment is built into the design of the app.Bumble’s approach to online dating is to give women the power by requiring women to make the first move. Navigating the app is simple. The user swipes right or left to show interest. When two people signal a like, a match is created. The woman, and only the woman, in the match, has 24 hours to make the first move. If she doesn’t start a chat, the connection is lost. This brilliant twist to online dating was initiated and developed by Bumble CEO, Whitney Wolfe Herd. “I always wanted to have a scenario where the guy doesn’t have my number, but I had his.” said Herd, “What if women make the first move, send the first message?”
The Bumble app went live in December 2014 and had over 100,000 downloads in its first month. Women like the app because it puts them in control of initiating the relationship. It makes them feel safer than other dating sites because it avoids unsolicited photos and creepy messages. Men participate in Bumble because it offers them a change of pace. Men don’t have the pressure of coming up with a clever opening line or the empty feeling of rejection when getting no response to their message.Bumble has proved so popular that Whitney Wolfe Herd added two more services: Bumble BFF and Bumble Bizz.
Bumble BFF allows for platonic matches with women who share the same interests. As the app marketing message declares, it allows women “to add to their squad.” Bumble Bizz is a career networking app with the same woman-first interface. Similar in intent to LinkedIn, Herd says Bumble wants to “empower women to have the confidence to make the first move within a professional environment.”In reflecting on her success with Bumble, Herd said in a Fast Company interview: “I think so many women allow themselves to be defined by somebody else’s narrative.” There is no doubt that Whitney Wolfe Herd is in charge of Bumble and, literally, her own narrative. Her memoir, Make the First Move, is expected to be released next fall.
It is always great when there is a product out there that has multiple uses and multiple purposes. It is not just a one size fits all product. It can do a number of things and it makes life a whole lot easier for people. That is the case with Bob Reina’s Talk Fusion, which was founded by him in 2007. He simply wanted to send out a video email to someone and from there, the company really went to some great places and has grown into quite the product, to say the least. Talk Fusion is always looking for ways to improve. They don’t see it as a final product by any means.
It is great and it is useful, but Bob Reina, the IT team, and everyone involved is looking for ways to make it better. Just like anything in life, it is never done. The fine folks over at Technology Marketing Corporation have taken notice of this, which is always a wonderful thing. After all, when someone puts in the time and the work on a product, they should reap the rewards. That is why they have been honored with two awards by the company with the most recent one being the 2016 Communications Solutions Products of the Year Award (http://www.prnewswire.com/news-releases/talk-fusion-video-chat-wins-2016-communications-solutions-product-of-the-year-award-300315095.html?tc=eml_cleartime). They called them true leaders and the best of the best. That is high praise and that is not just given out to anyone. That has to be earned. Needless to say, Bob Reina and his crew have earned that title.
With video newsletters, video chats, video conferences, and so much more, they are on the cutting edge of data, voice, and video. They stay one step ahead of the competition and they are always prepared for whatever is going to come and they always have their eye on the future. That is how they have stayed successful for nine years and grown in such a short period of time. The good news is that the best is yet to come and they are far from done. Bob Reina says things are only going to improve and be even better for the customers.