The marketing team for the Bumble dating app developed by Whitney Wolfe Herd cherishes its message of female empowerment. Around Bumble’s Headquarters in Austin, Texas are posters and neon signs espousing various Bumble sayings like “Be the CEO your parents always wanted you to marry”, “Make the First Move” and “You’re a Queen Bee.” At Bumble, female empowerment is built into the design of the app.Bumble’s approach to online dating is to give women the power by requiring women to make the first move. Navigating the app is simple. The user swipes right or left to show interest. When two people signal a like, a match is created. The woman, and only the woman, in the match, has 24 hours to make the first move. If she doesn’t start a chat, the connection is lost. This brilliant twist to online dating was initiated and developed by Bumble CEO, Whitney Wolfe Herd. “I always wanted to have a scenario where the guy doesn’t have my number, but I had his.” said Herd, “What if women make the first move, send the first message?”
The Bumble app went live in December 2014 and had over 100,000 downloads in its first month. Women like the app because it puts them in control of initiating the relationship. It makes them feel safer than other dating sites because it avoids unsolicited photos and creepy messages. Men participate in Bumble because it offers them a change of pace. Men don’t have the pressure of coming up with a clever opening line or the empty feeling of rejection when getting no response to their message.Bumble has proved so popular that Whitney Wolfe Herd added two more services: Bumble BFF and Bumble Bizz.
Bumble BFF allows for platonic matches with women who share the same interests. As the app marketing message declares, it allows women “to add to their squad.” Bumble Bizz is a career networking app with the same woman-first interface. Similar in intent to LinkedIn, Herd says Bumble wants to “empower women to have the confidence to make the first move within a professional environment.”In reflecting on her success with Bumble, Herd said in a Fast Company interview: “I think so many women allow themselves to be defined by somebody else’s narrative.” There is no doubt that Whitney Wolfe Herd is in charge of Bumble and, literally, her own narrative. Her memoir, Make the First Move, is expected to be released next fall.
Whitney Wolfe and Michael Herd tied the knot last week in a breathtaking ceremony held at the Italy’s Amalfi Coast Villa Treville. The breathtaking event was private as only the people with cards were allowed to the function. However, it became popular in the social media as it trended with the hash tag #homeiswheretheherdis. People within the function posted photos of the bride and groom plus the breathtaking site, making the public follow closely.
Whitney Wolfe and Michael Herd met on Valentine day three years back, and they have been in a budding relationship for the last few years. Whitney was engaged last year July by the love of her life, and the wedding last week was the culmination of the dating days. The function was romantic, and the location only made it even the more fun.
Whitney Wolfe wore an Oscar De La Renta gown, which was designed in a custom-made style. The evening gown was equally stunning as it was silky cream-colored slip dress that fit her beautiful and elegant body. Moreover, she wore a sweet smile throughout the occasion as she could not hide the joy of finally getting married to the love of her life. The reception was also beautiful as it was full of lemon trees canopies that matched the lemon dinner tables and lemon menus. The one-tiered fruitcake was topped up with fresh strawberries and other fruits.
Whitney Wolfe founded the Bumble Dating App, which empowers women in relationships. The App allows women to make the first move in romantic relationships. Whitney hated the situation where women must wait for men to notice them and ask them out. Consequently, she decided to allow women to make the first move and chose the men they like. The above makes men respect women and cease from mistreating them.
Whitney also started the Bumble BFF App, which helped women relate with other women whom they could trust. Whitney observed that women took too long to be married and they needed the company of people that they could share their experiences with. Many of the office Divas had no time for friends, and Bumble BFF helped women get the new company in new places. Whitney was an alumna of the Dedman College and Southern Methodist University where she majored in IT.
Based on her new union, Bumble is most likely to go a notch higher as now Whitney is united with a business person.
About Whitney Wolfe: en.wikipedia.org/wiki/Whitney_Wolfe