HGGC is a private equity firm that is renowned for investing in close to 50 organizations and has achieved an aggregate of over $10 billion in transaction value as from 2007. Their brand is focused on a personal approach, and they believe that the partnership leads to the building of successful companies.
The company has gained popularity due to leaders like Steven Young who is a legend of NFL. However, it is run by a team of individuals who are dedicated, and they have contributed to the success of the brand. They have used minimal content, simple navigation, approachable image, and photography to boost their firm. They always ensure their site design is clean and they use color imagery for the company to take center stage.
HGGC is a firm that makes use of an infographic to distill the information about the company and make it digestible and based on facts. They use quantifiable stats as well as qualitative intros to show their vision as a company. They ensure the platform is suitable for busy CEOs. They have a team area useful for introducing the members of the team. They use professional photos with a sense of information connection but maintaining their professionalism.
Their sleek site is filled with well-scripted photographs to make it friendly and have a feel for visitors. HGGC interacts with most of the investment firms, and this can be shown through their portfolio section. It contains hero stories of these great companies. Metaphoric images are used in the site to capture the sector of each firm. They use their imagery to expand their portfolio.
They have constructed a site that shows credibility for the services they offer. It is a site that is highly responsive in a wide range of devices and screens. They use complex Twitter interaction when it comes to news, and this is curated through Content Management System that is curated. It makes it easy for editing and updating content in the site. It is possible through technological features.
Their style is centered on the use of minimal content and use of visual style. They use visual images to tell their story and invite relationships by demonstrating the advantage of the brand. Portfolio companies can learn how they can benefit from the relationship with HGGC.