Category Archives: Inspirational Women

The Story of Doe Deere and Lime Crime

Home | CEO | The Story of Doe Deere and Lime Crime

Lime Crime is a makeup company located in Los Angeles, and the CEO is a fashionista by the name of Doe Deere. Born in Russia, Doe Deere has always been a success in combining beauty and business. It started when she was a child in grade school selling temporary tattoos. Today, she runs a successful company with a large fan base. She recently sat down to share the story of how Lime Crime was born.


Lime Crime was registered on eBay in 2004. Doe came up with the name after she was playing around with different words, and she loved the way the name sounded out loud. It gave the company the whimsical feeling she was looking for in a name.


Doe Deere originally created Lime Crime as her own independent clothing line. She was planning to model the outfits for her customers, and she wanted to wear bright colors to complement her wardrobe. When she had trouble finding the colors she needed, she decided to start creating and selling them. Doe turned her clothing line into a makeup company in 2008.


There are many people who wonder how Doe spread the word of her new business. The first thing she did was start a blog focusing on makeup tutorials, giveaways and contests. She also started an Instagram account based on her company. It did not take long for Doe to make her first sale because she used the online world to build her fan base.


Lime Crime has been a success for years because Doe focuses on creating products that make her customers happy. The shades are designed to let each customer showcase their own style. One customer may be looking for bright pink to create a cheerful look, and another customer may be looking for black to show off their mysterious side. It is her way of encouraging each customer to embrace their true personality.


Doe Deere was recently asked what the future holds for Lime Crime. She is excited to create different collections based on her favorite themes, such as subculture, fantasy and mythical creatures. One example is the Unicorn Hair Dye, which comes in fun shades such as pink, blue and purple. Lime Crime also offers Pocket Candy Palettes, and the design is based on the famous Polly Pocket toys. She is always coming up with new ideas based on creatures, pop culture or her own imagination. The future of Lime Crime will consist of Doe Deere trying new things and creating unforgettable products.


Lime Crime is known for creating unique products. The products include the Matte Velvetines, Diamond Crushers and Venus Palettes. Customers can also find pop-on nails, highlighters and makeup brushes. Every product is vegan and cruelty-free because Doe Deere does not believe in testing on animals. The products are sold on the official website and in retail stores such as Urban Outfitters.


Doe Deere is living her dream as the CEO of Lime Crime, and she encourages her fans to follow their own dreams. Learn more:


Doe Deere Shares Her Ingredients on How to Become Successful in Business

Home | CEO | Doe Deere Shares Her Ingredients on How to Become Successful in Business

According to the article on French Tribune, more people today are considering starting their businesses. If you have thought of joining the entrepreneurship movement, maybe you have given some thought about what it could take to run your business. Here are some tips to make you succeed in your venture. Learn more:

Find Your Passion

If you have that strong desire of reaching your goals, or maybe you get thrilled about particular things that make your eyes to light up when talking about those things, it has often been stated that if someone does what he or she is passionate about, then you will not even really be working. That means that you will get joy from doing what you are passionate about. When you are happy, the people around you will also be happy with your work and make you successful. Learn more:

Tackle Problems Face to Face

No matter what you decide to do as business, problems are going to arise, especially in the initial stages. That’s when most people often make the mistake of getting confused, and they decide to give up their career. Doe Deere advises people sticking it out and addressing problems as they emerge. You should break the problem down and analyze the pros, as well as the cons of all the possible solution; this could help you in determining the next steps that you should take in solving your problem.

Learn from Other People

There have been numerous successful entrepreneurs before you; these entrepreneurs went through and overcame most of the issues you are going to encounter on your journey. That means that they are a good source of inspiration and guidance. Also, your employees and colleagues could provide a listening ear plus a wealth of knowledge that you can draw from, like Deere, she said that listening to her employees gave her lots of benefits for her company. You should also use and expand on your skill set, and don’t be afraid to take risks.

Born in Russia and raised in NYC, Deere is the founder and CEO of Lime Crime Cosmetics. She’s on a mission of proving that cosmetics always do more than only concealing imperfections, but they are a form of self-expression and freedom. To Deere, beauty is not what looks best or natural, but instead what feels and seems right at the moment. She developed and launched her line of colorful, magical, as well as cruelty-free cosmetics in 2008.