Critical Food Reviews
Fast food customers are becoming more and more critical to the point that they criticize what ingredients manufacturers put in their food. Furthermore, many of the criticism comes at the expense of the manufacturer who cannot hide from the press. Business Insider reporters visitied a OSI Group factory in Gunzburg, Germany to give a full report on how the hamburger giant actually maes its hamburgers using OSI Group, its packer of choice.
Entering the Gunzburg Plant
When the reporters entered the OSI Group McDonalds processing plant they were warmly welcomed and were led from one station to the next while some 50-75 workers kept busy with the hamburger processing. What the reporters observed was that not one hamburger was physically touched during the entire visit at the OSI Group McDonalds facility; in fact, only at one point in the process was a food scientist, in charge of testing the 20% fat to meat ratio in every hamburger was allowed to take 4-5 hamburgers back to their lab. Otherwise not once was any preservative or additive put in hamburgers.
The hamburger making process at the OSI Group McDonalds plant begins with high-grade slabs of hamburger which are placed in very large bins. The bins are placed in hoppers which mince the beef. Once the beef is minced it makes its way on a conveyor where it is cut out into hamburger patties and then immediately flash-frozen at -18 Celsius for preserving its freshness. The hamburgers in the OSI Group McDonalds plant makes over 5 million hamburgers a day and 30 million a week. Every hamburger goes thru 40 checkpoints for safety and inspection.
No additives added
The Business Insider reporters were pleased to observe no additives were added to the pure beef-20% fat- hamburgers. McDonald’s follows a strict fat to beef ratio, which is 5% less than what is made in wholesale stores.
The OSI Group McDonalds Plant is one of the largest OSI Group food packers and is carrying on the tradition of producing high-quality hamburgers for McDonald’s since 1955 when Ray Kroc, its Founder, first invited OSI Group to be its official packer.
Read More: www.crunchbase.com/organization/osi-group
Jingdong is no stranger to new technology, in fact, the corporation is a technological native. The firm, Jingdong, which was founded in June 1998, as Jingdong Century Trading Co., Ltd began in a simple fashion, selling magneto-optical in Beijing, China.
A couple of years later, the company really started to ramp up operations when it’s B2C site went live in 2004. Now, the company is doing well, increasing its efficiency and fine-tuning operations, furthermore, the company engages in a variety of initiatives to stay relevant to its community. The current initiative is based on utilizing AR technology to improve childhood “stranger danger” education.
JD.Com and AR Technology
As one of the largest retailers in the world, JD.com is using its personnel, its human capital, and more to bring about more utility for its AR technology.
As a part of the overall initiative, JD.com is bringing a picture book that provides children with the knowledge to interact in a safe manner when dealing with people that they do not know. Dealing with strangers is certainly a good skill to have and utilizing augmented reality (AR) to help teach kids would certainly help to keep them engaged and interested in learning about a valuable life skill.
The company chose a popular book to use to teach children about interacting with strangers.
The details of the AR book are as such, individuals who purchase the hard-copy edition of the book will be able to have access to the AR storybook version. The AR storybook version will be one to have because it will provide consumers with more compelling and engaging scenarios to have fun and learn.
Accessing the AR format will not be that difficult either, these individuals will be able to simply navigate to the JD app and scan the book.
After doing so, they will be exposed to the engaging, practical scenarios, that will certainly help them grow and provide them with a variety of knowledge to stay safe, alert, and live a better life.
The JD app and the connection the book is an interesting one as it may provide more user experiences for other books as well. Engaging books such as Game of Thrones, Sci-Fi, Neal Stephenson books, and others would probably be quite fascinating with an AR experience attached to them.
Jingdong’s: Facebook Page.